Fashion Blogger Of The Year & Ethologie LFW SS16; Part 1


Let me start by firstly thanking everyone for the messages of support and congratulations that I received last Friday after winning Fashion Blogger of the Year at the DANI Awards. I was literally over the moon that I won and extremely chuffed that after 2 years of hard work, my little blog Forever Scarlet received such amazing recognition.

Honestly I never would have imagined that I would have got to this stage with Forever Scarlet! What started as purely a hobby has become a fully fledged side career. I still don’t make much of an income from it, but I have been given some great opportunities and the chance to work with big brands.

Of course getting to review lots and lots of gifted items is amazing, but that was never the reason why I started my blog. I’ve always loved to write and Forever Scarlet has given me the creative outlet that I needed to express my passion for writing. I’m also very much a girly girl and I do adore getting dressed up, experimenting with my style and my makeup. Forever Scarlet agains gives me the space I need to celebrate all things style and beauty related.

My blog is something that I am immensely proud of and has opened so many doors. Last weekend really was the stuff of dreams. After winning the DANI award on the Friday evening, I then hopped on a plane Saturday morning to fly over to London Fashion Week!

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I was invited by the PR team from Ethologie by Jasper Garvida to attend their SS16 show on Sunday 20th September. I brought my mum in tow as we made a weekend of it, doing a spot of shopping on the Saturday before heading over the location on Sunday at 12pm for the special blogger showcase. I was able to see all the key pieces dressed on the mannequins beautifully accessorised with Brix & Bailey handbags and Alice Menter Jewellery.

There was a distinct Morrocan style theme present from the venue through to the colour palette and beautiful prints. I was delighted to meet the designer Jasper and chat to him about his range. One of the key pieces had about 350 hours of work in it, with the whole collection having been completed in under 2 weeks. Jasper often spent the evening sleeping in the studio and had been busy sewing a shirt at 7.30am on the Sunday morning! That’s creative dedication for you.

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I met the lovely founder Emma from Brix & Bailey who I have to say was so refreshingly down to earth and clearly hugely passionate about her business. I didn’t realise that the brand has only been going for 18 months and has already been selling extremely well to a global audience. Let me tell you that their bags are out of this world.

Designed by Emma and her brother and manufactured in the UK, the colours, materials and style are simply exquisite. The silver bags are literally flying out and it’s not hard to see why. The brand feels very fresh, modern and contemporary and you know that when you invest in one of their handbags that it will last a lifetime. I strongely urge you to follow them on instagram @brixbaileybags or check out their website,


Meeting the lovely Joanna, a fellow Irish blogger, from The Stylist & The Wardrobe.

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After grabbing some food, my mum and I headed back to the hotel to change and get ready for the main show. I kept my outfit quite simple, choosing a black boho style dress with embroidered detail, lace up heels, my favourite black handbag and some gold accessories. It was important for me to feel myself, to feel comfortable and confident. I always like to add a bit of a quirky edge and my bag suitably fitted the bill. My mum also opted for black, wearing a long jumpsuit and also lace up heels. We didn’t intend to coordinate, it just happened!

The actual show itself was unbelievable. The collection featured a lot of heavily embellished pieces with flashes of gold, black and distinctive morrocan prints. Our front row seats were even made of rolled up carpets, secured with belts.

To quote the inspiration behind the range, ‘The story of the collection follows an archetypal Ethologie woman on her journey from her native France back to her original home of Morocco to discover the world of her ancestors. She realises that through the lens of time, the scenery has been unchanged and prevails in the same beauty as it did for her ancestors. She therefore walks in the very tracks that were carved out by her ancestors, leading to a magical atmosphere in which time truly stands still.’


Outfit – Boohoo dress, lace up heels, Topshop handbag, Necklaces – Topshop & ASOS, Ring – Argento

Please check out my instagram @forever_scarlet for some more pics of the show as well as a couple of videos. I recorded a lot of video content whilst I was over in London, so please stay tuned for more exclusive info of what happens at a London Fashion Week show.

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  1. September 27, 2015 / 9:22 pm

    How wonderful on every count! What a beautiful collection.

  2. Carolyn
    October 3, 2015 / 7:54 pm

    Thank you Caroline! It was amazing. 🙂

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